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2017 Parish Communication Workshop - Feedback & Resources

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WORKSHOP FEEDBACK PLEASE

Please give us your feedback and help us make better decisions for future workshops.
- ONLINE EVALUATION SURVEY

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KEYNOTE RESOURCES

- Fr. Thomas Rosica's keynote presentation on Living in Digital World

- Fr. Thomas Rosica's Keynote in Catholic Media Convention

- Lincoln Ho presentation on Archdiocese of Edmonton's Social Media Best Practices

- Lincoln Ho's Equipment List of Apps & Equipments

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BREAKOUT SESSIONS RESOURCES

- Writing for Social Media - Prezi (Lincoln Ho)

- No Photoshop, No Problem - Session Notes (Lia O'Hara)

- Social Media Video on a Budget - Please contact Ryan Factura

- Make Memorable Impressions - Please contact Fr. Wilbert Chin Jon

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DIOCESE OF CALGARY RESOURCES

- Social Media Best Practice for the Diocese of Calgary 

- Communication Planning Sheet

- Diocese of Calgary Announcements - or you can find it updated regularly on CalgaryDiocese.ca frontpage, under NEWS

- Diocesan Social Media Policy (Coming Soon)

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FOLLOW US ON SOCIAL MEDIA

- Facebook

- Twitter

- Instagram

- Youtube

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CONTACT US

If we could be helpful in any way, or if you have any questions, please contact Lia O’Hara at lia.ohara@calgarydiocese or call 403-218-5511. 

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INVITATION FOR THE 2017 PARISH COMMUNICATIONS WORKSHOP

Communication is a means of expressing the missionary vocation of the entire Church; today the social networks are one way to experience this call to discover the beauty of faith, the beauty of encountering Christ. In the area of communications, too, we need a Church capable of bringing warmth and of stirring hearts. (Pope Francis, 48th World Communications Day, 2014)

We invited you to come to the 2017 Parish Communication Workshop exclusively for clergy, parish and religious communities staff or volunteers responsible for both offline and online communication.  This year’s focus will be on social media as it has fundamentally changed how people communicate nowadays.  As Catholics, we need to bring the Church’s teachings into what Pope Emeritus Benedict XVI called the “digital continent.” 

Our guest speaker this year are Fr. Thomas Rosica, the CEO of Salt & Light TV and Lincoln Ho (Social Media specialist from Archdiocese of Edmonton).  

Workshop Information

  • Date: Monday, November 13, 2017 | From 8:00 AM to 4:00 PM
    At the Catholic Pastoral Centre (120-17th Ave SW, Calgary)
  • Parking: Please park at the FCJ Centre parkade (219-19th Ave SW) or St. Mary's Cathedral Parkade.

Timetable

  • Note that schedule is subject to change without notice.
  • 08:00 - 09:00  Registration
    09:00 - 09:30  Prayer & Greetings (Bishop William McGrattan)
    09:30 - 10:15  Keynote address (Fr. Thomas Rosica)
    10:30 - 11:15  The Epic Guide to Social Media 101 (Lincoln Ho)
    11:30 - 12:15  Breakout Sessions A, B, C, D (see below)
    12:15 - 13:15  Lunch
    13:15 - 14:00  Breakout Sessions A, B, C, D (see below)
    14:15 - 15:30  Putting into Practice
    15:30 - 16:00  Intro to Diocesan Best Practices

Sessions Information

  • Keynote address: COMMUNICATIONS AND MERCY (Fr. Thomas Rosica)
    Be inspired by Pope Francis, who yearns for the church to be an instrument of reconciliation and welcome, a church capable of warming hearts, a church that is not bent over on herself but always seeking those on the periphery and those who are lost, a church capable of leading people home. Pope Francis has indeed rebranded Catholicsm. How do we follow in his footsteps?
  • General Session: THE EPIC GUIDE TO SOCIAL MEDIA 101 (Lincoln Ho)
    In the beginning, it was just 1s and 0s. Today social media is a sensory overload. How to be salt and light in a world that's overflowing with bursts of flavour. 
  • Breakout Sessions:
    • 1.  OVER HERE!! I’M WRITING IN BOLD!!: Writing for Social Media (Lincoln Ho)
      The digital revolution has created a sense of fear to text posts, blogs, and traditional journalism. When text is the least popular medium, how do we create content to draw the audience to the ultimate Word?
    • 2.  MAKE IMPRESSIONS MEMORABLE: Branding and Consistencies (Fr. Wilbert Chin Jon)
      What is your parish all about, and why is that a big deal? How are you different from the rest? How will you show this on social media every time, and at a glance?  How do you make impressions memorable? It’s all about branding! Know who you are and flaunt it. Learn how.
    • 3.  SOCIAL MEDIA VIDEO ON A BUDGET: Videography Tools for a Beginner (Ryan Factura)
      Video is the king of content on social media.  As a parish, how are you able to jump on this trend without having expensive camera equipment? In this workshop, we'll show you how you can get started with social video using the camera you already have in your hand: your smartphone!
    • 4.  NO PHOTOSHOP, NO PROBLEM: Graphic Tools for Parish Communication (Lia O'Hara)
      Not a graphic designer? No access to Photoshop? No problem! The internet comes to the rescue. Learn how to make great looking posters, bulletin and social media graphics in a matter of minutes. Get to know easy-to-use graphical tools online and other resources that will help you deliver quality imagery while saving time and money.

Registration

  • This workshop is only available for Parish Staff, Communications staff and/or volunteers, and those who are currently managing the bulletin and/or their parish online presence.
  • Limit to only 4 participants per parish. Limited seats.
  • Please register each person separately. Choose one AM breakout session and one PM breakout session.
  • Lunch will be provided. If you have strict dietary restrictions, kindly bring your bagged lunch from home.

Related Offices Social Media & Website
Related Themes Social Media

Announcements


ANNOUNCEMENTS

CANADA SUMMER JOBS PROGRAM CHANGES - UPDATES


UPCOMING EVENTS

RETROUVAILLE RETREAT: A LIFELINE FOR MARRIAGE - SEP 7

Retrouvaille provides a ‘road map’ to help married couples find their way again by teaching communication skills and providing the tools to improve our relationships. Next weekend retreat is on September 7 - 9. 

Secular Franciscans Information SessioN - SEP 16

Secular Franciscans are a community of practicing Catholic adults who strive to live the Gospel of Jesus Christ more profoundly in their daily lives, as St. Francis of Assisi did. You are invited to join their information session on Sunday, September 16 at Noon, at Canadian Martyrs Parish (835 Northmount Drive NW, Calgary).

PRISON MINISTRY WORKSHOP - LETHBRIDGE - SEP 21/22

Have you ever thought about serving in prison ministry? While the call to serve those in prison can be exciting, it could also be daunting and accompanied by various concerns. This call deserves a serious consideration and if you would like to explore whether this ministry is for you, register to attend the Prison Ministry Education Workshop from Sept. 21-22. 

  • For more information, contact Marilou at 403-218-5519.

Volunteered at Feed the Hungry Garden Harvest DaY - SEP 22

Come with your friends and families on Saturday Sept. 22 at 9 am to help dig potatoes for Feed the Hungry.  Enjoy great company and good food as we celebrate our second harvest.  Please RSVP so that we can arrange enough refreshments for all. Closed-toed shoes and water bottles are required. A hat, gloves and folding chair are recommended. The garden is located at 235021 Range Road 284 E, just southwest of Chestermere. 

INDONESIAN FOOD BAZAAR - SEP 22

The Indonesian Catholic Community of Calgary (UKI Calgary) invites you to their Indonesian Food Bazaar on Saturday, Sept. 22 at St. Joseph Church (640 19 Ave NW, Calgary) from 11 am to 2 pm. Come and try genuine and delicious Indonesian food, desserts and beverages!

  • For more information about UKI Food Bazaar, contact 403-402-3810 | www.ukicalgary.ca

Marriage Preparation "For Better & For Ever" - SEP 24

  • LIFE & FAMILY RESOURCE CENTRE.  Sep. 24 (followed by Oct. 12-13) at the Catholic Pastoral Centre, Calgary.
    Contact 403-218-5505 | events.calgarydiocese.ca 
  • CATHOLIC FAMILY SERVICES.  Oct. 19-21 at St. Joseph, Calgary; or Nov. 23-25 at St. Cecilia, Calgary.  
    Contact 403-233-2360 | www.cfs-ab.org 

PLANNED GIVING SEMINAR - SEP 26

Be inspired to make a difference. Learn how to maximize your legacy for family and charity in your will. Two dates: Wednesday, Sept. 26 (5:45 – 7:30 pm); Wednesday, Nov. 7 (2 – 3:30 pm) at the Pastoral Centre (120 17 Ave SW, Calgary).

PRAY TOGETHER FOR OUR LADY’S INTENTION - SEP 24

The Marian Movement of Priests Cenacle Prayer invites you to pray together for Our Lady’s intention, which is the salvation of all humanity. Monday, Sept. 24, 6:30 - 9 pm at Corpus Christi Church (404 Northmount Place NW, Calgary).

ONE ROCK 2.0 - SEP 29

One Rock 2.0 is the new and reimagined One Rock Festival of Faith which seeks to inspire, challenge, and equip Catholic young adults to be protagonists in the New Evangelization. At this time, we encourage young adults between the ages of 18-35 (married or single) to pre-register on our website. Save the date: Saturday, September 29 at St. Michael’s, Calgary.  We are excited to announce that Patrick Coffin, Lizzie Reezay, and Brian Holdsworth will be joining us this September! We're inviting Catholic young adults in the Diocese of Calgary ages 18-35 to register now and take advantage of this amazing opportunity to hear from our keynote speakers about living out the Catholic faith in today's culture. Pre-register now and learn more about our speakers at www.onerock.ca 

We’re also excited to announce those who are not part of the young adult delegates can now purchase tickets for the Saturday evening program (Sept. 29 at 7:30 pm) of One Rock. Come and enjoy inspiring conversations with Patrick Coffin and Lizzie Reezay, with music by Access52 and our closing Liturgy. Get tickets at: www.onerock.ca 

SHARE THE JOURNEY: NO ONE SHOULD BE FORCED TO LEAVE THEIR HOME - SEP 29

Every minute, 31 people are forced to leave their home. Armed conflict, climate change, development of mega projects, persecutions... the causes of forced displacement are multiple, interwoven and complex.  Come to learn more at the Development and Peace Fall Education workshop. Save the date: Saturday, Sept. 29.

FCS CONFERENCE: KEEPING FAITHFUL TO THE FAITH IN A POST CHRISTIAN SOCIETY - SEP 28-29

Bishop Emeritus Fred Henry will be the keynote speaker at the Fellowship of Catholic Scholars, taking place on Friday, Sept. 28 & 29 at Wingate Wyndham Hotel in Calgary. Lively, engaging scholarly debate on important issues in Canada and in the Catholic Church will follow.

RIDE FOR REFUGE - SEP 29

The Ride for Refuge is a family-friendly cycling and walking fundraiser that supports charities that provide refuge and hope for displaced, vulnerable and exploited people. Join Elizabeth House on Saturday, Sep. 29 for the 2018 Ride for Refuge. Ride or donate, and help transform lives, two generations at a time!

NATIONAL LIFE CHAIN SUNDAY

Life Chain Calgary invites you to a peaceful and prayerful public witness of pro-life, standing in honor of lives lost to abortions on National Life Chain Sunday: Sunday, Sept 30, 2:30 - 4 pm, along MacLeod Trail between Heritage Dr. and Southland Dr. 

TRANSITIONS - OCT 10

This is a 15-week peer support program for those recently separated or divorced. The next program will begin on Wednesday, Oct. 10, 2018 (7 to 9 pm). 

RED MASS - OCT 10

Inviting those in Legal Profession.  Save the date: October 10 at 5:30 PM, at St. Mary's Cathedral.

BEREAVEMENT EDUCATION PROGRAM - OCT 12-13

Learn how to support grieving family, friends or colleagues as they navigate their personal grief journey. Bereavement Education Program is an intensive, multi-session program, providing skills to effectively offer your presence and support in caring ways to those going through a period of bereavement. When: Oct. 12 & 13 followed by Oct. 19 & 20 at St. Michael’s Catholic Community (800 85 St. SW, Calgary).

BISHOP’S DINNER 2018 - OCT 19

On Friday, Oct. 19, join Bishop William T. McGrattan at the Bishop's Dinner. This year, we will celebrate Catholic Education and five incredible programs that support some of our most vulnerable students. The gala event will be held at the Telus Convention Centre. Tickets are $185/person and a table of 8 is $1480. 

TOUR OF HUTTERITE COLONY WITH FR. ADRIAN - OCT 22

 On Monday, Oct. 22, 9 am – 3 pm join Fr. Adrian Martens, E.V., Coordinator for Ecumenism, on the local Hutterite colony for an introduction to the Christian denomination of the Hutterian Brethren.  Learn about the Hutterite way of Christian life, “which comes from Christ and leads back to Christ, belongs by right to the one Church of Christ,” (UR 3).  Meet at Catholic Pastoral Centre: 120 17 Ave. SW, Calgary. Cost: $50 (includes lunch at the colony and transportation to and from the event).

  • RSVP to Nibal Awad (403-218-5501) by Oct. 8 as space is limited. Event may be cancelled if numbers are not met. Only those 18 years and over can attend due to insurance. Participants will be asked to sign a waiver the morning of the event.

TRAINING THE TRAINERS: LITURGICAL LEADERS WORKSHOP - OCT 26-27

Those responsible for ministry formation (Priests, Deacons, EMHC, Lector, Musician, Altar Server and Hospitality) are invited to the 2018 Western Conference for Liturgy in Archdiocese of St. Boniface, Winnipeg, MB on October 26 & 27. Learn elements of theology and spirituality to pass on to those you are training, and to root the practicalities of these ministries in theology and spirituality. Keynote Speaker: Bernadette Gasslein.

WE ARE FAMILY: WHERE FAITH MEETS LIFE - NOV 15-18

The Western Conference of Catholic Religious Educators (WCCRE) invites you to a conference for you and all who accompany families as catechists, teachers, clergy, mentors and community.  Keynote speakers Leif Kehrwald and John Roberto will explore themes focused on growing in our understanding of the current family trends, and seeing families at the centre of faith formation. When: Nov. 15-18 in Kamloop, BC.

PROJECT RACHEL POST ABORTION COUNSELLING

The ministry offers a journey of healing and reconciliation for women and men who are suffering distress from a past abortion experience. Clients will be referred to a professional counselor who specializes in dealing with the trauma associated with this experience.  

OUR LADY OF THE ROCKIES - DIOCESAN MARIAN SHRINE

Our Lady of the Rockies Parish in Canmore is now designated as a Diocesan Marian Shrine. This will take effect on the day of the consecration of the new church building in the spring 2019.

SPECIAL NEEDS MINISTRY AND MASS AT ST. PATRICK'S PARISH

St. Patrick’s Parish is forming a new ministry whose mission is: “To create a loving, supportive and compassionate church community that renews and restores faith and hope to families and children living with special needs.” St. Patrick’s Special Needs Mass will be a place of understanding, acceptance and welcome for those who live with special needs as well as those who care for them. All are invited to come and to be a part of this special liturgy. 

  • St.Patricks will be having the Special Needs Mass on the 2nd and 4th Sunday of the Month.
  • For more information, please contact Brenda-Lee Kearney at 403-835-2749, or check http://stpatrickcalgary.com  under Calendar.

WORLD YOUTH DAY IN PANAMA 2019  

Follow the Diocese of Calgary on Social Media:

Related Offices Social Media & Website
Related Themes Newsletter

Best Practices

SOCIAL MEDIA BEST PRACTICES FOR PARISHES

Online communications have significantly shaped the way people interact with each other, and continue to influence how and where people look for information. Among various forms of online communications, social media continues to be a significant tool that could be used for the Church’s mission of evangelization. 

As a Church, we have the opportunity to use social media for the twofold purpose of information and formation:

  1. Information – to update parishioners with Mass and reconciliation schedules, liturgies they could participate in, ministries they could help in, parish events they could join, and other information relevant to them as members of their parish community. 
  2. Formation – to help parishioners in their faith journey through curated Catholic content (videos, blogs, articles, etc.).

Also, the Church has the opportunity to use social media as a platform of influence. In a day and age where hundreds of millions of people are active online, social media can be effectively used to reach not only those in the pews, but also those who are not. Building an active, welcoming and friendly parish social media presence could foster engagement even among those who are not in the Church.

The goal of this Best Practices and Guidelines is to help parishes that are not on social media create and maintain an active and engaging social media presence. Additionally, offer tips and insights from the experiences of the Diocese of Calgary Social Media Committee. Consequently, the aim of establishing a parish social media presence is not only to share your weekly Parish bulletin, nor is it only to post Mass times. Since we share in the life and mission of the Catholic Church, our ultimate aim is to engage our parishioners (information), help them in their faith journey (formation), and to help spread the Gospel of Jesus Christ online (platform of influence/evangelization). 

Facebook

Among all other social media platforms, Facebook is the largest by number of monthly active users (1+ billion). Considering its prominence and the level of detail and information one can put, it is fair to say that you can treat your Facebook page as your secondary source of information online — next only to your official parish website. Click here for Facebook’s official Getting Started with Pages how-to guide.

How to use Facebook

  • Populate your Facebook Page’s About section with all the important and relevant details about your parish (e.g. Parish’s street address, website, parish office telephone number, contact email, Mass and Reconciliation times, etc.)
  • Take advantage of Facebook’s Events feature. By creating one for each of your parish events, you can share it to your followers, on which there is a feature where they can RSVP. In turn, your followers can share your event with their friends.
  • Share opportunities where parishioners can volunteer in the different parish ministries.
  • Share links to Catholic news.
  • Follow the Facebook Pages of other Catholic organizations, ministries, parishes, and Dioceses – this makes curating Catholic content easier.
  • Create a Page: some people make the mistake of creating a Facebook profile for their parish instead of a Facebook Page. The difference? A Facebook profile is for a personal user (i.e. you as an individual), while a Facebook Page is for an organization/business. As a parish, a Facebook Page is what you need. Note that a Facebook Page is different than a Facebook Group. Don't choose Group, choose Page. 
  • Assign roles: In your Facebook Page’s settings, you can assign other Facebook Users a role in managing your Page (Admin, moderator, editor, etc.), with each role having varied accessibilities and rights. This will make maintaining your Facebook presence easier.2
  • Live Video: want to broadcast an event, live? While Facebook Live started out only for personal profiles and only from a mobile device, it is now available for Pages and from a computer. Click here for more.

Twitter

Twitter is another social media platform where users can post and respond to short messages called Tweets. Tweets are limited to 140 characters and can be about virtually anything. You can post a tweet, reply to one, share a tweet you like (called a re-tweet or RT). You can also attach images, video, or links to every tweet you post. There’s a huge Catholic “population” on Twitter, collectively known by the moniker Catholic Twitter. And who exactly makes up Catholic Twitter? A lot. Priests, nuns, bishops, catholic bloggers, and yes – even Pope Francis. Don’t forget to follow him at @Pontifex! Click here for Twitter’s official getting started guide.

How to use Twitter

  • The details we’ve listed above on Facebook generally applies to all of social media, Twitter included. So populate your Twitter profile with the necessary information (a short bio of who you are, your parish website, etc.)
  • Twitter pioneered the use of Hashtags. Not sure what a hashtag is? Click here. You can use this to create a unique identity for your parish’s social media presence. For example, the Diocese of Calgary uses #CatholicYYC in its posts online. Our Lady of the Rockies in Canmore, Alberta, uses #OurLadyRocks. Be creative, and share it with your parishioners! Use this handy guide for creating your hashtags.
  • You can share on Twitter what you also share on Facebook: links to Catholic news, curated Catholic content, your own parish news, and volunteer opportunities. 
  • Follow other Catholic users and see what they tweet about! As with Facebook, this also helps make curating Catholic content much easier. 
  • Keep it active. If Facebook has a Timeline where you can see others’ posts, Twitter has a Feed. This feed is constantly updated; so don’t hesitate to tweet multiple times a day.

Instagram

Instagram is a popular photo-sharing social media platform where users can post images, video, as well as live-video. Unfortunately, content can only be posted on Instagram from a mobile device — meaning no computers. 

Tips: You can link Instagram posts to automatically share in Facebook. Use this feature with discretion. 

Other Social Media Platforms

There are several other social media platforms that may be useful for your parish’s needs that are not included in this guideline. Below is a list of other platforms at your disposal that you could use, and a brief description of what they are for.

  • Youtube: video hosting and sharing
  • Vimeo: video hosting and sharing
  • Flickr: hosting and sharing images
  • Pinterest: a virtual board on which users can pin and visually share interesting finds on the internet
  • Google+: Google’s own social media network, useful to boost your website’s SEO (search engine optimization)
  • Snapchat: a mobile-only social media platform where users can send visual (e.g. image and video) messages — hence, snap-chat.

OTHER Important Tips

  • Be visual
    Social media is largely visual, and having a visual element to your posts will help you get more Impressions (social media term for the number of times your post is displayed) and Engagement (likes, comments, shares, retweets, etc.). Thus instead of posting your Pastor’s Easter message on Facebook in plain text, why not create a short video?
  • Keep your Identity Consistent
    Keep your social media handle/username consistent on all social media platforms so people can find you easily. For example, the Diocese of Calgary’s handle on all social media accounts is @calgarydiocese. 
  • Be Active
    If you do decide on creating multiple social media accounts on different platforms for your parish, you must commit keep it active and updated constantly. Also do not just post content – be sure to engage with your followers by replying to comments and tweets. This makes your presence personable. 
  • Respect Intellectual Property
    Obey the law. Understand the copyrights accompanying any online content, whether they be images, music, videos, etc. Content posted online are to be treated similarly with content in other publications. 
  • Account Access & Credentials
    Login credentials for the parish’s social media accounts such as usernames, emails, and passwords must be constantly updated. Also, this document must be accessible by the social media administrator and the Pastor, or whomever the social media administrator reports directly to. This file must be treated as highly confidential. Regarding passwords: complexity is good, but length is also important (8-10 characters).
  • Privacy and Safe Environments
    Do not disclose information that is to be held in confidence. Also, any individual involved in managing social media accounts must not engage in private online conversations with children. A good rule of thumb is to keep all forms of engagement public (through comments, replies to tweets), instead of Direct Messages, commonly called DM’s.
  • Photography
    Permission to photograph children cannot be assumed, and neither is posting their pictures on social media. Photographs of children shouldn’t be posted on social media sites without the prior approval of the child’s parents or legal guardian. Also, take great care to avoid including identifying details or information with an image posted online. For a sample photo release form, see Page 6 of the Diocesan Social Media Policy.

Creating a Social Media Team

Creating and curating content for social media, as well as the overall maintenance of the parish’s social media accounts, can be challenging. Having a social media team of about 3-4 people that handles all these tasks is very valuable. There are a few things to consider when selecting the right people for this team.

Members must be carefully selected, screened, and have references and background checks obtained, just as with other parish ministries. Remember that just because someone is social media savvy does not mean that they are perfectly fit for the task. Social media admins represent the Church on every single post and comment that they write — these individuals must have good moral character, well-formed in the Catholic faith, and have the ability to think through the implications of what they are about to write.  It is important that the team works closely with their parish priest and office. In addition, it would be significantly beneficial if members of the social media team have a sense of brand consistency when creating content. 

Social Media Team Email

It is also worth considering creating a special email account for use by the social media team. This email account will then be the one used when creating social media accounts, instead of having to use someone else’s personal email. For example, the Calgary Diocese Social Media Committee uses a Gmail account that members use when logging in, signing up, and as backup email.

Scheduling and Creating Content

Social media administrators do not always need to be on a computer or mobile device in order to post content. Free resources, such as Facebook’s own Scheduling tool, HootSuite or the Buffer App account give social media administrators the ability to queue posts to be released on a certain date and time.     

Each tool may have unique features of their own, but essentially they all allow you to schedule social media posts in advance and monitor your accounts when someone mentions you or leave a comment. 

PROMOTING your Social Media Presence

Don't forget to promote your social media presence. Start engaging with your parishioners to ensure effective communication and build a loyal parishioners base.

Tips: Include social media buttons on your bulletin, website and provide accurate links to your parish social media networks. Integrate your social media information with your other Parish communications channels such as the: 

  • Bulletin
  • Email (in the signature)
  • Bulletin Board
  • Stationery - Letterhead, Business Cards
  • Website & other social media presence


Compiled by the Diocesan Social Media Committee, November 2017.

Related Offices Social Media & Website
Related Themes Communications Social Media
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