Mission Mexico is an outreach project of Catholics in the Diocese of Calgary. Our goal is to provide funding for micro-economic, education, health and human rights projects in one of the poorest regions in the state of Guerrero, Mexico.
WORKSHOP FEEDBACK PLEASE
Please give us your feedback and help us make better decisions for future workshops.
- ONLINE EVALUATION SURVEY
BREAKOUT SESSIONS RESOURCES
- Writing for Social Media - Prezi (Lincoln Ho)
DIOCESE OF CALGARY RESOURCES
- Diocesan Social Media Policy (Coming Soon)
FOLLOW US ON SOCIAL MEDIA
If we could be helpful in any way, or if you have any questions, please contact Lia O’Hara at lia.ohara@calgarydiocese or call 403-218-5511.
INVITATION FOR THE 2017 PARISH COMMUNICATIONS WORKSHOP
Communication is a means of expressing the missionary vocation of the entire Church; today the social networks are one way to experience this call to discover the beauty of faith, the beauty of encountering Christ. In the area of communications, too, we need a Church capable of bringing warmth and of stirring hearts. (Pope Francis, 48th World Communications Day, 2014)
We invited you to come to the 2017 Parish Communication Workshop exclusively for clergy, parish and religious communities staff or volunteers responsible for both offline and online communication. This year’s focus will be on social media as it has fundamentally changed how people communicate nowadays. As Catholics, we need to bring the Church’s teachings into what Pope Emeritus Benedict XVI called the “digital continent.”
Our guest speaker this year are Fr. Thomas Rosica, the CEO of Salt & Light TV and Lincoln Ho (Social Media specialist from Archdiocese of Edmonton).
- Date: Monday, November 13, 2017 | From 8:00 AM to 4:00 PM
At the Catholic Pastoral Centre (120-17th Ave SW, Calgary)
- Parking: Please park at the FCJ Centre parkade (219-19th Ave SW) or St. Mary's Cathedral Parkade.
- Note that schedule is subject to change without notice.
- 08:00 - 09:00 Registration
09:00 - 09:30 Prayer & Greetings (Bishop William McGrattan)
09:30 - 10:15 Keynote address (Fr. Thomas Rosica)
10:30 - 11:15 The Epic Guide to Social Media 101 (Lincoln Ho)
11:30 - 12:15 Breakout Sessions A, B, C, D (see below)
12:15 - 13:15 Lunch
13:15 - 14:00 Breakout Sessions A, B, C, D (see below)
14:15 - 15:30 Putting into Practice
15:30 - 16:00 Intro to Diocesan Best Practices
- Keynote address: COMMUNICATIONS AND MERCY (Fr. Thomas Rosica)
Be inspired by Pope Francis, who yearns for the church to be an instrument of reconciliation and welcome, a church capable of warming hearts, a church that is not bent over on herself but always seeking those on the periphery and those who are lost, a church capable of leading people home. Pope Francis has indeed rebranded Catholicsm. How do we follow in his footsteps?
- General Session: THE EPIC GUIDE TO SOCIAL MEDIA 101 (Lincoln Ho)
In the beginning, it was just 1s and 0s. Today social media is a sensory overload. How to be salt and light in a world that's overflowing with bursts of flavour.
- Breakout Sessions:
- 1. OVER HERE!! I’M WRITING IN BOLD!!: Writing for Social Media (Lincoln Ho)
The digital revolution has created a sense of fear to text posts, blogs, and traditional journalism. When text is the least popular medium, how do we create content to draw the audience to the ultimate Word?
- 2. MAKE IMPRESSIONS MEMORABLE: Branding and Consistencies (Fr. Wilbert Chin Jon)
What is your parish all about, and why is that a big deal? How are you different from the rest? How will you show this on social media every time, and at a glance? How do you make impressions memorable? It’s all about branding! Know who you are and flaunt it. Learn how.
- 3. SOCIAL MEDIA VIDEO ON A BUDGET: Videography Tools for a Beginner (Ryan Factura)
Video is the king of content on social media. As a parish, how are you able to jump on this trend without having expensive camera equipment? In this workshop, we'll show you how you can get started with social video using the camera you already have in your hand: your smartphone!
- 4. NO PHOTOSHOP, NO PROBLEM: Graphic Tools for Parish Communication (Lia O'Hara)
Not a graphic designer? No access to Photoshop? No problem! The internet comes to the rescue. Learn how to make great looking posters, bulletin and social media graphics in a matter of minutes. Get to know easy-to-use graphical tools online and other resources that will help you deliver quality imagery while saving time and money.
- This workshop is only available for Parish Staff, Communications staff and/or volunteers, and those who are currently managing the bulletin and/or their parish online presence.
- Limit to only 4 participants per parish. Limited seats.
- Please register each person separately. Choose one AM breakout session and one PM breakout session.
- Lunch will be provided. If you have strict dietary restrictions, kindly bring your bagged lunch from home.
ROMAN CATHOLIC DIOCESE OF CALGARY
- Bishop McGrattan's Liturgical Calendar
- Diocesan Events and Registrations
- Diocesan Weekly Bulletin Insert
- Clergy Pastoral Assignment
WEEK OF PRAYER FOR CHRISTIAN UNITY - JAN 18-25
The annual Week of Prayer for Christian Unity begins on Thursday, Jan 18 and concludes on Thursday, January 25. Let us join other Christian churches in our area as we remember the 2018 theme, “Your Right Hand, O Lord, Glorious in Power” (Exodus 15:6). You are invited to participate in these and other ecumenical opportunities:
- Thursday, Jan 18 at 11:15 AM. Ambrose University (150 Ambrose Circle SW). Speaker: Bishop William T. McGrattan.
- Sunday, Jan 21 at 7 PM. Grace Presbyterian Church (1009 15th Ave SW). Speaker: Rev. Daranne Harris.
- Thursday, Jan 25 at 7 PM. St. Joseph's Catholic Church (640 19th Ave NW). Taizé Prayer with ecumenical guests. Speaker: Rev. Yarek Dziuba. Poster | Bulletin Image
- Poster for all three events from hte Calgary Council of Churches here.
DIOCESAN PASTORAL CARE COURSE IN LETHBRIDGE - JAN 20
St. Martha's Parish in Lethbridge (355 Columbia Blvd.) will be hosting a Diocesan Pastoral Care Course on Saturday January 20 and Saturday January 27, 2018 from 9:30 am - 3:30 pm. This course will introduce you to the basic visiting skills required for Pastoral Care Ministry in the health care facilities or parish. Registration fee: $30, payable at the door.
- For more information and to register, call the Parish Office 403- 381-8884, or e-mail Mary Gruber: email@example.com
St. Francis Xavier’s incorrupt forearm, a sacred first class relic, is making a rare visit to Canada. It will be in Calgary for only a short time.
- January 21, St. Albert the Great, Calgary (10 Prestwick Dr. SE)
- 1 pm to 4:30 pm - Public Veneration
- 5 pm - Mass with Bishop McGrattan
- 6:30 pm - Sung Vespers with Bishop McGrattan for the Solemn Reception of the Relic
- 7:30 pm - 10 pm - Public Veneration
- January 22, St. Michael's Church, Calgary (800 85th St. SW)
- 7 pm to 10 pm - Public Veneration
- 7 pm - Relic program: Life of St. Francis Xavier and the three graces
- 9 pm - Procession of the Relic and Litany of St. Francis Xavier
- 10 pm - Closing Prayer
For more information about the relic pilgrimage, visit: https://cco.ca/relic/
LIVE-IN RETREAT FOR THE UNEMPLOYED PERSONS
The FCJ Centre is running a live-in, free of charge, retreat for the unemployed persons on January 26-27. It’s limited to 20 participants. Registration closes on January 16. Registration must include Full name, phone number, address, and email if applicable.
- For more information please call the reception at 403-228-4215 or email: firstname.lastname@example.org
- More information is available on the poster here.
YOUNG WOMEN VOCATION EVENTS - FEB 8 & 28
Attention: Single Young Women between 16-35! The Vocation Committee of AWR (The Assembly of Women Religious) is planning two events:
- Feb. 8, from 5 to 9 pm, at St. Mary’s Cathedral: Mass followed by potluck and an information session on religious life.
- Feb. 28 retreat on a Lenten theme. More information in January.
BUILDING SACRED BRIDGES CONCERT - FEB 10 & 11
The second annual interfaith music event "Building Sacred Bridges" will be held on February 10, and 11, 2018 at Knox United Church and Beth Tzedec Synagogue respectively. The concert will feature music groups and choirs from various faith groups, including the Adorare Choral Ensemble and St. Bonaventure Choir from our own diocese. The event is meant to raise awareness about the lack of affordable housing in Southern Alberta and offers the opportunity to learn more about the Habitat Interfaith Build Project.
- To reserve your tickets, please go to: www.habitatsouthernab.ca/bsb
- If you would like to volunteer for future build days, please contact Marilou at 403-218-5519 or email email@example.com
WORLD DAY OF THE SICK - FEB 11
In 2018, the 26th World Day of the Sick will be celebrated as it is every year on 11 February, the memorial of Our Lady of Lourdes. The Holy See has released the Holy Father's Message which is entitled Mater Ecclesiae: "Behold, your son... Behold, your mother. And from that hour the disciple took her into his home." (John 19:26-27).
- Download materials for the World Day of the Sick (posters, prayer cards, general intercessions, message from the Holy Father).
WORLD DAY OF CONSECRATED LIFE - FEB 14
You are invited to celebrate the World Day of Consecrated Life on Sunday, February 4, 2018 at the 11 am Mass at Holy Name Church, Calgary. The religious men and women of the diocese will be in attendance.
TRANSITIONS - FEB 14
Transitions is a 15-week peer support program for those recently separated or divorced. Participants will meet every week to reflect upon and discuss topics such as self-esteem, stress, anger, guilt, blame, loneliness, forgiveness, blended families and more. The next program begins Wednesday, February 14, 2018.
- For more information or to register, contact Alida Allen at 403-218-5505 or email: firstname.lastname@example.org
- Click here for online registration.
EFFECTIVE CO-PARENTING: PUTTING KIDS FIRST - FEB 21
An educational 5-week program for separated and divorced parents to help raise their children through this difficult time and increase the understanding of needs of children for developing self-esteem and security. It will offer skills to help manage diverse shared parenting situations and provide strategies to improve communication, resolve conflict, and manage day-to-day issues between parenting partners. Parents are encouraged to attend separately. The next program will run 7:00pm - 9:00pm in the fall of 2017.
- For more information or registration, contact Alida Allen at 403-218-5505 or email: email@example.com
- Click here for online registration
- More information about Separation and Divorce Ministry.
PROJECT RACHEL POST ABORTION WEEKEND RETREAT - FEB 23-24
The retreat offers a journey of healing and reconciliation for women and men who are suffering from a past abortion experience. Trained certified counselors are available to accompany people on a journey toward hope and inner peace. The next retreat is scheduled for February 23 - 24, 2018.
- For more information or to register call Project Rachel at 403-218-5506 or toll free at 1-877-597-3223. You may also e-mail firstname.lastname@example.org
COLDEST NIGHT OF THE YEAR - FEB 24
It's our fifth birthday! Coldest Night of the Year - Calgary will turn five this February 24, 2018. We'd love to have you celebrate with us by walking or volunteering in support of Feed the Hungry (a Diocesan program) and our friends KAIROS Calgary as they work to pay down the mortgage on Bankview Apartments (affordable housing). We'll be starting from Eau Claire Market again this year, offering 2, 5 and 10 km routes so the event is accessible for all.
- For more info visit www.cnoy.org/calgary or connect with Samantha at 403-218-5531 or e-mail email@example.com.
SPECIAL NEEDS MINISTRY AND MASS
A message from St. Patrick’s Parish, Calgary: We are forming a new ministry whose mission is: “To create a loving, supportive and compassionate church community that renews and restores faith and hope to families and children living with special needs.” We recognize that for families who have children who live with special needs: physical, cognitive or emotional, bringing them to Mass may be a challenge. Our Special Needs Mass will be a place of understanding, acceptance and welcome for those who live with special needs as well as those who care for them. This Mass will give families the opportunity to celebrate God's presence in their lives together. Children and adults with special needs will be filling as many liturgy positions as possible.
- Next Special Needs Ministry Mass on Sunday 5 PM: January 28, February 25, March 25, April 22, May 27 and June 24, 2018.
- For more information, please contact Brenda-Lee-Kearney at 403-835-2749 or email firstname.lastname@example.org
MARRIAGE PREPARATION "FOR BETTER & FOR EVER"
“For Better & For Ever…” Marriage Preparation, accepts all couples preparing for marriage. Due to the small group setting it allows us to focus on couples in one or more of the following circumstances: living together, previously married, beginning marriage with children, couples 45+, or those who wish to have their marriage blessed in the Church.
- For more dates, registration or information, contact 403-218-5505 or e-mail the LFRC Centre.
- Register Online Here
PROJECT RACHEL POST ABORTION COUNSELLING
The ministry offers a journey of healing and reconciliation for women and men who are suffering distress from a past abortion experience. Clients will be referred to a professional counselor who specializes in dealing with the trauma associated with this experience.
- For more information call Project Rachel at 403-218-5506 or toll free at 1-877-597-3223. You may also e-mail email@example.com.
- Go to Project Rachel's Website
OUR LADY OF THE ROCKIES - DIOCESAN MARIAN SHRINE
Our Lady of the Rockies Parish in Canmore is now designated as a Diocesan Marian Shrine. This will take effect on the day of the consecration of the new church building in the spring 2019.
- See video of the announcement by Bishop McGrattan
- Visit the parish/shrine website at http://www.rockiesparish.com
CATHOLIC SPEED DATING
- For all Catholic Speed Dating event, please visit www.CatholicSpeedDating.ca or call Rose at 587-333-1099
CONSECRATION OF CANADA TO THE IMMACULATE HEART OF THE BLESSED VIRGIN MARY
Parishes are invited to hold a parish celebration on one or more Saturdays within the anniversary year (July 1 2017 to July 1 2018).
- Prayer templates, prayer card and catechetical materials are available on the Office of Liturgy website.
- For more information, please click here or Contact the Office of Liturgy at 403-218-5511 or 403-218-5524 - or email us at firstname.lastname@example.org
Follow the Diocese of Calgary on Social Media:
SOCIAL MEDIA BEST PRACTICES FOR PARISHES
Online communications have significantly shaped the way people interact with each other, and continue to influence how and where people look for information. Among various forms of online communications, social media continues to be a significant tool that could be used for the Church’s mission of evangelization.
As a Church, we have the opportunity to use social media for the twofold purpose of information and formation:
- Information – to update parishioners with Mass and reconciliation schedules, liturgies they could participate in, ministries they could help in, parish events they could join, and other information relevant to them as members of their parish community.
- Formation – to help parishioners in their faith journey through curated Catholic content (videos, blogs, articles, etc.).
Also, the Church has the opportunity to use social media as a platform of influence. In a day and age where hundreds of millions of people are active online, social media can be effectively used to reach not only those in the pews, but also those who are not. Building an active, welcoming and friendly parish social media presence could foster engagement even among those who are not in the Church.
The goal of this Best Practices and Guidelines is to help parishes that are not on social media create and maintain an active and engaging social media presence. Additionally, offer tips and insights from the experiences of the Diocese of Calgary Social Media Committee. Consequently, the aim of establishing a parish social media presence is not only to share your weekly Parish bulletin, nor is it only to post Mass times. Since we share in the life and mission of the Catholic Church, our ultimate aim is to engage our parishioners (information), help them in their faith journey (formation), and to help spread the Gospel of Jesus Christ online (platform of influence/evangelization).
Among all other social media platforms, Facebook is the largest by number of monthly active users (1+ billion). Considering its prominence and the level of detail and information one can put, it is fair to say that you can treat your Facebook page as your secondary source of information online — next only to your official parish website. Click here for Facebook’s official Getting Started with Pages how-to guide.
How to use Facebook
- Populate your Facebook Page’s About section with all the important and relevant details about your parish (e.g. Parish’s street address, website, parish office telephone number, contact email, Mass and Reconciliation times, etc.)
- Take advantage of Facebook’s Events feature. By creating one for each of your parish events, you can share it to your followers, on which there is a feature where they can RSVP. In turn, your followers can share your event with their friends.
- Share opportunities where parishioners can volunteer in the different parish ministries.
- Share links to Catholic news.
- Follow the Facebook Pages of other Catholic organizations, ministries, parishes, and Dioceses – this makes curating Catholic content easier.
- Create a Page: some people make the mistake of creating a Facebook profile for their parish instead of a Facebook Page. The difference? A Facebook profile is for a personal user (i.e. you as an individual), while a Facebook Page is for an organization/business. As a parish, a Facebook Page is what you need. Note that a Facebook Page is different than a Facebook Group. Don't choose Group, choose Page.
- Assign roles: In your Facebook Page’s settings, you can assign other Facebook Users a role in managing your Page (Admin, moderator, editor, etc.), with each role having varied accessibilities and rights. This will make maintaining your Facebook presence easier.2
- Live Video: want to broadcast an event, live? While Facebook Live started out only for personal profiles and only from a mobile device, it is now available for Pages and from a computer. Click here for more.
Twitter is another social media platform where users can post and respond to short messages called Tweets. Tweets are limited to 140 characters and can be about virtually anything. You can post a tweet, reply to one, share a tweet you like (called a re-tweet or RT). You can also attach images, video, or links to every tweet you post. There’s a huge Catholic “population” on Twitter, collectively known by the moniker Catholic Twitter. And who exactly makes up Catholic Twitter? A lot. Priests, nuns, bishops, catholic bloggers, and yes – even Pope Francis. Don’t forget to follow him at @Pontifex! Click here for Twitter’s official getting started guide.
How to use Twitter
- The details we’ve listed above on Facebook generally applies to all of social media, Twitter included. So populate your Twitter profile with the necessary information (a short bio of who you are, your parish website, etc.)
- Twitter pioneered the use of Hashtags. Not sure what a hashtag is? Click here. You can use this to create a unique identity for your parish’s social media presence. For example, the Diocese of Calgary uses #CatholicYYC in its posts online. Our Lady of the Rockies in Canmore, Alberta, uses #OurLadyRocks. Be creative, and share it with your parishioners! Use this handy guide for creating your hashtags.
- You can share on Twitter what you also share on Facebook: links to Catholic news, curated Catholic content, your own parish news, and volunteer opportunities.
- Follow other Catholic users and see what they tweet about! As with Facebook, this also helps make curating Catholic content much easier.
- Keep it active. If Facebook has a Timeline where you can see others’ posts, Twitter has a Feed. This feed is constantly updated; so don’t hesitate to tweet multiple times a day.
Instagram is a popular photo-sharing social media platform where users can post images, video, as well as live-video. Unfortunately, content can only be posted on Instagram from a mobile device — meaning no computers.
Tips: You can link Instagram posts to automatically share in Facebook. Use this feature with discretion.
Other Social Media Platforms
There are several other social media platforms that may be useful for your parish’s needs that are not included in this guideline. Below is a list of other platforms at your disposal that you could use, and a brief description of what they are for.
- Youtube: video hosting and sharing
- Vimeo: video hosting and sharing
- Flickr: hosting and sharing images
- Pinterest: a virtual board on which users can pin and visually share interesting finds on the internet
- Google+: Google’s own social media network, useful to boost your website’s SEO (search engine optimization)
- Snapchat: a mobile-only social media platform where users can send visual (e.g. image and video) messages — hence, snap-chat.
OTHER Important Tips
- Be visual
Social media is largely visual, and having a visual element to your posts will help you get more Impressions (social media term for the number of times your post is displayed) and Engagement (likes, comments, shares, retweets, etc.). Thus instead of posting your Pastor’s Easter message on Facebook in plain text, why not create a short video?
- Keep your Identity Consistent
Keep your social media handle/username consistent on all social media platforms so people can find you easily. For example, the Diocese of Calgary’s handle on all social media accounts is @calgarydiocese.
- Be Active
If you do decide on creating multiple social media accounts on different platforms for your parish, you must commit keep it active and updated constantly. Also do not just post content – be sure to engage with your followers by replying to comments and tweets. This makes your presence personable.
- Respect Intellectual Property
Obey the law. Understand the copyrights accompanying any online content, whether they be images, music, videos, etc. Content posted online are to be treated similarly with content in other publications.
- Account Access & Credentials
Login credentials for the parish’s social media accounts such as usernames, emails, and passwords must be constantly updated. Also, this document must be accessible by the social media administrator and the Pastor, or whomever the social media administrator reports directly to. This file must be treated as highly confidential. Regarding passwords: complexity is good, but length is also important (8-10 characters).
- Privacy and Safe Environments
Do not disclose information that is to be held in confidence. Also, any individual involved in managing social media accounts must not engage in private online conversations with children. A good rule of thumb is to keep all forms of engagement public (through comments, replies to tweets), instead of Direct Messages, commonly called DM’s.
Permission to photograph children cannot be assumed, and neither is posting their pictures on social media. Photographs of children shouldn’t be posted on social media sites without the prior approval of the child’s parents or legal guardian. Also, take great care to avoid including identifying details or information with an image posted online. For a sample photo release form, see Page 6 of the Diocesan Social Media Policy.
Creating a Social Media Team
Creating and curating content for social media, as well as the overall maintenance of the parish’s social media accounts, can be challenging. Having a social media team of about 3-4 people that handles all these tasks is very valuable. There are a few things to consider when selecting the right people for this team.
Members must be carefully selected, screened, and have references and background checks obtained, just as with other parish ministries. Remember that just because someone is social media savvy does not mean that they are perfectly fit for the task. Social media admins represent the Church on every single post and comment that they write — these individuals must have good moral character, well-formed in the Catholic faith, and have the ability to think through the implications of what they are about to write. It is important that the team works closely with their parish priest and office. In addition, it would be significantly beneficial if members of the social media team have a sense of brand consistency when creating content.
Social Media Team Email
It is also worth considering creating a special email account for use by the social media team. This email account will then be the one used when creating social media accounts, instead of having to use someone else’s personal email. For example, the Calgary Diocese Social Media Committee uses a Gmail account that members use when logging in, signing up, and as backup email.
Scheduling and Creating Content
Social media administrators do not always need to be on a computer or mobile device in order to post content. Free resources, such as Facebook’s own Scheduling tool, HootSuite or the Buffer App account give social media administrators the ability to queue posts to be released on a certain date and time.
Each tool may have unique features of their own, but essentially they all allow you to schedule social media posts in advance and monitor your accounts when someone mentions you or leave a comment.
PROMOTING your Social Media Presence
Don't forget to promote your social media presence. Start engaging with your parishioners to ensure effective communication and build a loyal parishioners base.
Tips: Include social media buttons on your bulletin, website and provide accurate links to your parish social media networks. Integrate your social media information with your other Parish communications channels such as the:
- Email (in the signature)
- Bulletin Board
- Stationery - Letterhead, Business Cards
- Website & other social media presence
Compiled by the Diocesan Social Media Committee, November 2017.